Resume

Freelance Writer  /  Lisetto Consulting, LLC  /  Nationwide  /  Aug. 2009–Present

  • Developed total content strategy for a gratitude app from the ground-up; wrote all in-app copy, email marketing journeys, digital marketing ads and App Store description (4.7☆, 1K+ reviews)

  • Produced fundraising scripts for nationally recognized theater companies, ballets and arts organizations including: The Kennedy Center, National Symphony Orchestra, Washington National Opera, Steppenwolf, Lyric Opera of Chicago, The Joffrey Ballet, etc.

  • Wrote monthly print newsletter features for a chapter of The Alzheimer’s Association

  • Ghostwrote executive speeches and scripts for The National Parent-Teacher Association

  • Conducted a manuscript read of historical fiction novel, set for publishing in 2024

  • Wrote a monthly magazine column on home décor for a local St. Louis publication; also worked with Editor-in-Chief to launch the magazine’s travel beat

Director, Digital Content  /  Oprah Winfrey Network  /  West Hollywood, CA  /  Mar. 2017–Aug. 2021

  • Managed a team of five digital producers and video editors responsible for all digital content on Oprah.com, YouTube and newsletters

  • Developed Digital's yearly content strategy to meet revenue goals, making use of network shows, archival content and originally produced ideas for syndication through O&O digital platforms, partners and podcasts

  • Oversaw management of OWN's 5M-subscriber YouTube channel, growing the channel in key metrics each year: subscribers (+107%), views (+74%) and revenue (+92%)

  • Served as company representative for the Digital department both internally (frequently with PR, Social and Legal) and externally (ranging from production companies and network Talent to corporate collaborators and editorial partners such as AOL)

Senior Producer  /  Oprah Winfrey Network  /  West Hollywood, CA  /  Mar 2016–Mar. 2017

  • Produced weekly post-show video content for on-air network series by pulling clips, curating creative mashups, and selecting high-potential exclusive behind-the-scenes footage

    • CASE STUDY: Grew online views for Iyanla: Fix My Life by +61% in Season 4, despite its below-average dip in linear ratings

  • Oversaw newly created OWN Digital Originals division; established biweekly editorial meetings, approved all pitches, reviewed team papercuts, edited/tightened videos, etc.

  • Built a revenue-generating partnership with LittleThings.com, doubling revenue in 2 months

Producer  /  Oprah Winfrey Network  /  Chicago, IL  /  Feb. 2013–Mar. 2016

  • Managed editorial partnership with HuffPost, increasing revenue by 5,000% in 6 months

  • Planned, wrote and edited 2-3 daily HuffPost articles, resulting in an average of one front-page hit each week and biweekly articles reaching more than 1mm pageviews apiece

  • Coached digital producers through optimizing video clip selections and punching up headlines

Content Director  /  Miles (for ChooseChicago)   /  Chicago, IL  /  Sept. 2011–Feb. 2013

  • Oversaw the production of all digital and print content for Chicago's official tourism organization, ChooseChicago

  • Wrote and managed three monthly B2C and B2B newsletters, totaling 100,000 subscribers

  • Created a strategic overhaul of all newsletter programs, including a new design and content features, increasing the average open rates from 24.07% to 28.12%

  • Created editorial outlines and wrote articles for 4 print publications each year for different audiences (leisure visitors, 2/year; corporate meeting planners, 1/year; professional travel agents, 1/year)

  • Copyedited hundreds of Excel lines of business descriptions, addresses, phone numbers and data 

  • Served as main client contact; also liaison for Design, Sales, E-publishing and Print Production

Associate Producer  /   Harpo, The Oprah Winfrey Show  /  Chicago, IL  /  Jan. 2010–June 2011

  • Created comprehensive editorial plans for The Oprah Winfrey Show’s online coverage

  • Wrote show coverage articles, created online slideshows, selected video clip highlights

  • Served as the point person for all online aspects of assigned shows by coordinating with producers, graphic designers, lawyers, publicity and digital video producers

  • Conducted backstage interviews with celebrity guests for Oprah.com exclusives

  • Wrote pieces of high-performing lifestyle content for Oprah.com, specifically within home, food and education

  • Planned, wrote and edited two weekly newsletters, each with 500,000+ subscribers

  • Planned and programmed daily dynamic landing pages for select sections of Oprah.com

Managing Editor  /   Sittercity.com  /  Chicago, IL   /  Mar. 2007–Aug. 2009

  • Directed the company's content strategy on both the editorial and communications fronts

  • Wrote a daily blog and increased pageviews by 480 percent in 10 weeks

  • Assisted in securing media spots on the TODAY show as well as CEO interviews in various publications

  • Wrote talking points for nationwide television appearances and prepped CEO for interviews

  • Wrote press releases, pitches, a press kit and annual pitch guides; won a Davey Award (2007)

Content Manager  /  StyleChicago.com /  Chicago, IL  /  Oct. 2006–Mar. 2007

  • Managed online content and clients for largest divisions, Fashion/Style and Home/Design 

  • Managed 5 newsletters and wrote advertorial event invites for high-end Chicago clients