Content Strategy

Digital Consulting

Writing + Editing

Who is Lisa?

A writer, content strategist, obsessive note-taker, passionate audience-builder and digital media veteran with 15+ years of professional experience.

If you’re looking for a seasoned digital strategist with a proven track record of successful hits and an instinct for honing in on the best ways to highlight the uniqueness of your content, you’ve come to the right place.

Featured Work

  • Feature Article

    Entertainment

    In 1988, Oprah asked Donald Trump if he’d ever run for president. Here’s how he replied.
    Published 2015

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  • Magazine Feature

    Travel, Luxury

    Chic Retreats: Where to stay, shop, dine and dance at four of the hottest destinations for fall travel.

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  • Email Marketing

    Entertainment

    Joe Biden kicks off his 2017 American Promise Tour, discussing his memoir and life after leaving the White House.

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  • Ghostwriting

    Education

    For the National Parent-Teacher Association, “education” isn’t just about reading, writing, math and science.

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  • Lifestyle Publication

    Fashion

    Not crazy about winter weather? Bundle up in the city’s coolest coats and you’ll be looking for reasons to stay outside.

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  • Newsletter

    Food

    Mint Condition: Fragrant, cooling and summery, this grow-anywhere herb peps up everything from salads to ice cream.

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  • Store Profile

    Home Decor

    Within Blend’s open showroom, you’ll browse a fusion of found and face-lifted items as well as customized furniture from top designers.

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  • B2C Mailer

    Parenting

    You survived the move! Now you could use a night out in your new city. Of course, the only thing you didn't pack was your babysitter…

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  • Events Newsletter

    Tourism

    Inside Taste of Chicago: It’s the world’s largest food festival, but this summer tradition has way more than awesome eats.

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  • Digital Article

    Education

    For parents unsure of how to make the most of a school year, we went straight to the source and spoke to a teacher willing to reveal it all.

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  • Landing Page / Content Packaging

    Entertainment

    Surprise, Oprah! Our two-day farewell event includes the greatest, grandest, most spectacular surprise ever—and Oprah has no idea.

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  • Lifestyle Publication

    Food, Tourism

    In Chicago, the only thing bigger than Willis Tower is locals’ love of brunch. Sweet or savory, these hotspots will ensure you’ve had your fill.

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  • Interview & Article

    Fashion, Sustainability

    The Vaute Couture founder dispels five myths about vegan fashion and shares a story about Angelo, the newborn lamb no one planned for.

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Curated Mash-Up
2.1 million views

Pull from Extra Footage
1.5 million views

Plus:

In-House Production
500K views

Archival Find
2.3 million views

Video

One of my specialties is being able to identify, package and promote short-form content that will become high-performers in the digital space.

This can include pulling a simple short clip from a longer-form program, combing through raw footage to select only the best highlights, curating a mash-up that features several themed clips across various programs or an originally produced piece in collaboration with a video editor. (Shout-out to Sam—you are magic.)

Archival Find (April 2020)
1.7 million views

Curated Mash-Up
1.3 million views

Curated Mash-Up
275K views

Experience + Impact

I’ve worked with studio networks, nonprofits, theater companies, individuals, apps, marketing firms, start-ups and more dot-coms than I can count. Following a decade at the same entertainment media company, I’ve now returned to my freelance roots to make the most of my passion for different types of writing and projects.

Contact

Ask a question about services, request additional portfolio samples, send a cute dog pic, hire me or just say hi.

Need a project assessed? Let’s talk!